After completing a Master in Business with a specialty in eCommerce and Project Management Alex became a consultant in Digital Marketing and Business Development with a proven expertise in both agencies and large corporations.

His analytical mind, coupled with a keen interest for the web and its evolution, allows him to help companies leverage new technology and upcoming trends. More of a participative leader, he had success in delivering projects with multicultural and multilingual teams. He is particularly interested in innovative, bold and ambitious products or marketing efforts.

In 2014, Alex founded YF, along with his two partners, their second company in Japan. YF is an integrated marketing agency that leverage both creative and strategy to establishes long-term relationships with their clients to develop the foundations for mutual growth and success.