Alex Gervais

What's next?


Spent the last 10 years living and working in Tokyo, Japan, now moving back to Canada and thinking about what will be my next challenge...

While in Japan, I co-founded YF Agency, a brand consultancy that believes in finding those moments where strategy coexists with creativity; where the differences come together to create something unexpectedly new to establishes long-term relationships with our clients to develop the foundations for mutual growth and success.

Over the years I’ve also co-founded SOUDESUNE Brands, an online shop for streetwear, accessories & wall art designed with a positive attitude; DOT, an advisory that provides consulting services to Distributed Ledger Technology (DLT) and blockchain projects; SOUDESUNE Agency, a design studio and Royal Steam Co., an online shop introducing vaping products to the Japanese market.

Add to this a few years as a freelance consultant in Digital Marketing for both small and large corporation and you have a pretty good picture of what kept me busy since graduating with a Master of Science in Business back in 2007.

To summarize what I do in a few words: I optimise sh*t.